Privacy Policy

KeysCaribbean Guest SMS Programs
Effective October 22, 2026

Scope and participating businesses

This Privacy Policy describes how the businesses listed below handle information for their optional KeysCaribbean guest text-messaging programs. Each location uses its assigned guest messaging number. The applicable sender is the legal business associated with the location identified in your SMS consent disclosure.

References to “we,” “us,” or “our” mean the applicable business listed above. These businesses use the KeysCaribbean brand for the guest programs described here. A shared website and policy do not combine the businesses into one legal entity or enroll you in every location’s messaging program. This policy supplements other applicable privacy notices and does not replace the website’s general privacy policy.

Messages covered

These non-marketing guest programs cover reservation communications, pre-arrival information, arrival and departure coordination, and assistance or service requests during your stay. Messages may include relevant reservation and guest-service links and may be automated or sent by authorized staff.

These programs do not include promotional marketing, employee communications, or rental-owner management communications.

Information collected

We collect or receive information needed to administer your selected program, including your name, mobile number, applicable location and reservation reference, SMS consent choice, and records showing when and how consent was obtained. Messaging records may include message content, replies, delivery information, assistance requests, opt-out requests, and related service records.

How information is used

We use SMS-related information to send the guest communications you agreed to receive, answer questions, coordinate reservation and stay-related assistance, maintain consent records, honor communication preferences and opt-outs, troubleshoot delivery, protect the service, and meet applicable legal obligations.

Message frequency varies according to your reservation, arrival and departure dates, and assistance needs. Message and data rates may apply.

Mobile information and consent

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. SMS consent is not sold, rented, or transferred to another business for its independent messaging or marketing use. Consent to a location’s program does not automatically enroll you in another location’s program.

Authorized personnel and service providers may process information only as needed to administer and support the applicable program. These providers include RMS as the software platform, Burst SMS/Kudosity as the messaging provider, and the mobile carriers and supporting providers needed to deliver the service. This processing does not authorize them to use your SMS information for their own marketing. Information may also be disclosed when required by law or necessary to protect legal rights.

Your choices

SMS participation is optional. Providing a phone number or making a reservation alone does not enroll you in recurring guest texts. You may decline SMS and still make or maintain your reservation.

Reply STOP to opt out. Reply HELP for assistance. You may also contact support to withdraw consent, correct a number, report a reassigned number, or request another communication method. An opt-out may apply more broadly across program numbers when required by the applicable provider’s suppression settings or applicable requirements. We will not use another location’s number to bypass an opt-out. Opting out of SMS does not cancel your reservation.

Retention and protection

We retain SMS-related information as reasonably needed to operate the applicable program, document consent, honor opt-outs, maintain service records, and satisfy applicable legal obligations. Some information may need to be retained to prevent further messaging after an opt-out. We use reasonable access controls and safeguards. No electronic transmission or storage system can be guaranteed completely secure.

Contact

For guest messaging assistance or questions about SMS-related information, use Email support or call (305) 853-5000. You may request access to or correction of your SMS-related information, ask about retention, or request deletion where applicable.

Related terms and updates

See our Guest SMS Terms & Conditions. Updates will show a revised date on this page. A policy update does not by itself expand your consent to other locations, legal businesses, or marketing messages.